ASH WHITE ETHICAL FASHION SS18 CAMPAIGN
I WAS FLOWN TO THE HOMETOWN ON THE DESIGNER, I WORKED WITH ASH TO CREATE IMAGERY FOR HER BRAND. THE IDEA WAS TO CAPTURE THE ESSENCE OF HER CHILDHOOD ON THE FARM. A SENSE OF FREEDOM, THE HEAT OF THE FAR NORTH COAST OF QLD, A CHILDLIKE INNOCENCE PAIRED WITH A FEMININE STRENGTH.
I WAS FLOWN TO THE HOMETOWN ON THE DESIGNER, I WORKED WITH ASH TO CREATE IMAGERY FOR HER BRAND. THE IDEA WAS TO CAPTURE THE ESSENCE OF HER CHILDHOOD ON THE FARM. A SENSE OF FREEDOM, THE HEAT OF THE FAR NORTH COAST OF QLD, A CHILDLIKE INNOCENCE PAIRED WITH A FEMININE STRENGTH.
